EDP Brasil is a subsidiary of the power company EDP (Energias de Portugal) and is one of the largest electric utility/power companies in Brazil. It began operating in Brazilian soil in 1996 and has been rapidly growing since then. Today it offers a wide range of services that goes through home and industrial electricity (traditional hydropower), solar energy, home facilities services and electric mobility, and more.

EDP Brasil historically had its biggest market penetration through business-to-business relationships and public services concession contracts to operate in electric power supply that helped boost its growth and set their feet among the largest power companies in Brazil, but they had been struggling to achieve the same success with other service offerings, like electrical mobility, home facilities services, solar energy and insurance contracts.At the time, most of EDP’s outreach was done through traditional media and close to no marketing and internet usage, so there was a big gap to fill when it came to reaching out to their potential customers. Their desire was to have a web portal to act like a hub and centralize all their other service offerings, both to businesses and home customers.

The first thing we had to do was organize their services into buckets, with their own pages and specific offerings.

We’ve built a custom checkout process to accommodate the products & services specific characteristics. For example, users could buy an electrical charger for their electrical vehicle and pay for that in their home electrical bill, or use the traditional credit card.

In the logged area users can follow up on their orders, hired services, request specific service, and more.

For compliance reasons EDP it’s not possible to share actual metrics and numbers since its launch. But considering this is a source of income that was not possible before, EDP and the involved stakeholders were very happy with its success.For the users’ side, it helped to close the gap for the relationship between EDP and their customer base, as well help it grow to higher levels where it wasn’t possible before.Personally for me it was a pleasure and honor working with a highly esteemed company and great people that I was in touch with daily during this 18 months project. I’ve made great friends over EDP Brasil and got to learn a lot from highly passionate people in the energy sector.