Hi there, I’m
Murillo Perecinotto
UX Designer
Get to know me
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About me
As a UI/UX Designer with several years of experience in the tech industry, I've been involved in delivering data-driven products within collaborative teams. I enjoy problem-solving and finding ways to bridge the gap between business goals and user needs. Over the years, I've had the opportunity to work on various projects across multidisciplinary teams spanning the Public Sector, Renewable Energies, E-commerce, and Health Tech.
Design approach
01 /
Strategy
As a primary element of all design projects, starting with the big picture and general direction, I work closely with managers across teams to map business goals and OKRs to find opportunities for success.
02 /
UX research
A crucial step for understanding user needs, behavior, and preferences is aligning them with business goals. A little research is better than no research, and today's tools offer a wide range of possibilities.
03 /
Design Thinking
I'm eager to use Design Thinking on my projects due to its flexibility and ease of adoption for non-designers. I can integrate multidisciplinary people into the framework and leverage collaboration.
03 /
Design Workshops
I love to collaborate and involve stakeholders in the design process by facilitating Design Workshops where design tools and people come together to create amazing solutions.
04 /
Information Architecture
Synthesizing information and scope in an organized way that creates new information, develops taxonomy, crafts navigational patterns, and paves the foundation for the experience.
05 /
User Interface
The aggregation of all phases into a user-facing and clean UI involves using modern web standards and working closely with developers to craft the experience in efficient components.
06 /
User Testing
Moderated and unmoderated testing sessions to generate reports on usability and identify critical elements for improvement before launch.
07 /
Product evaluation
After launch, I like to use behavioral mapping tools to analyze product usage and identify how users engage with the product to evaluate ways in which the product can be improved.
08 /
Flexibility
Things in the industry don't always go as planned. Over the years, I've learned that flexibility is a valuable skill for identifying the best approach in each situation. By making the most of available resources, I can ensure high-quality project outcomes.
Experience
Freelancing
Vancouver, Canada
2024-CURRENT
- Since I've been freelancing in Vancouver, BC, I've been working with a wide range of clients and initiatives
- I'm open to working full-time, part-time, or in a freelance capacity, depending on the project's schedule.
Healthtech | Clinical Trials
United States | Remote
2022-2024
- Led Design Thinking workshops with stakeholders to extract, sort, and prioritize initiatives
- Assisted Product Managers in analyzing and synthesizing workshop results to determine project priorities
- Conducted moderated UX research with users and stakeholders to understand needs, problems, and the severity of issues to address
- Conducted UX surveys to identify problems and opportunities for iterating on projects and increasing the efficiency of results
- Designed and maintained 4 platforms that served different user pools within the company's umbrella.
Ecommerce | Shopify
United States | Remote
2021-2022
- Designed impactful features within the product to enhance User Experience
- Used design thinking to iterate on critical projects with complex problems and translate them into meaningful experiences
- Worked closely with select users on a beta program to understand UX problems and translate them into solutions
- Designed information architecture to ensure new solutions were aligned with the current structure and technical constraints
- Created user mapping and hypothesis validation to ensure user needs were being addressed
- Designed low and high-fidelity prototypes to visualize the entire user experience before development
- Presented user journeys to executives and managers to frame the solutions in terms of business and user goals.
Energy | Renewable Sources
Brazil | São Paulo
2019-2021
- Led the efforts to create the first design area and spread design culture within a traditional software company
- Assisted in creating the information architecture for a large power supply company project
- Created user mapping and hypothesis investigation to determine user goals and challenges to be addressed
- Designed low and high-fidelity prototypes addressing user pain points and business goals for the renewable energies platform
- Presented design solutions to board executives and managers to make a case for their impact on user experience
- Assisted in ensuring quality of delivery by working closely with the development team.
Payroll and Human Resources | Public Sector
Brazil | São Paulo
2017-2019
- Assisted and co-directed design workshops to share and educate on design thinking
- Assisted and co-directed UX workshops to research user problems that were later converted into design projects
- Designed a UI library and guideline from the ground up for a statewide public management platform
- Designed a web platform planned to cover all state human resources needs, such as employee registration, payroll management, vacation, tickets, and other HR needs.
Work
NDA projects
Most of my projects are protected under NDA, which means I cannot display them publicly. However, I do have some NDA-compliant versions that I'm happy to demonstrate. Please feel free to contact me.
Get in touch
Global properties
Improving quiz data management with a much more efficient and easy-to-use centralized properties management, streamlining the quiz-building process and shortening the time-to-market for customers.
See project
Quiz templates
A template feature designed to address low user adoption and reduce the steep learning curve. Pre-built efficient and beautiful quiz designs ready to be used within a few mouse clicks.
See project
EDP SMart
A centralized platform encompassing all EDP Smart services, including solar energy, electric mobility in a user-friendly interface and custom checkout process.
See project
Hear from people who have worked with me
“
Murillo continues to be a champion of our design process. He was masterful at facilitating problem discovery and ideation sessions with key stakeholders and has inspired them to fully embrace design thinking. I'm grateful to partner with Murillo and always look forward to our daily collaboration.
Alan Sun
Murillo’s former VP of product
“
Murillo is an exceptional product designer who I would love to work with again. He thinks deeply about how to solve problems from a customer perspective, asks great questions, does great research and then incorporates all this information into designs that improve the user experience. He is also a wonderful person to work with who is supportive of his teammates, receives feedback very well and is generally an incredible team player.
Megan Berry
Murillo’s former Chief Product Officer
“
Murillo is a talented, thoughtful designer who can take ambiguous, complex ideas and turn them into straightforward, elegant user interactions. He has a keen eye for consistency, accessibility, and establishing smart, sustainable user experience patterns. Murillo is comfortable presenting to and receiving feedback from team members and and executives, and iterating based on that feedback. Murillo is a compassionate teammate with a great sense of humor, and I'd be very happy to work with him again!
Lindsey Fogle
Murillo’s former Product manager
“
I had the privilege of working alongside Murillo at three different companies throughout my career. I can confidently say that he is one of the best designers I know. Murillo possesses a rare combination of exceptional visual skills and deep knowledge in research and product strategy. Without a doubt, he will exceed the expectations of any product team that hires him, just as I’ve witnessed three times already.
Paulo Latancia
Senior Product Designer
I sincerely appreciate Alan, Megan, Lindsey, and Paulo for agreeing to have their names and testimonials displayed here!
Let’s talk
If you're seeking a dedicated designer with a knack for problem-solving and a friendly demeanor, let's connect! I'm always open to a chat and enjoying a cup of coffee.
+1 672 999 7371 (SMS, WhatsApp and calls)
hello@murilloperecinotto@.com