Hi there, I’m
Murillo Perecinotto
UX Designer
Get to know me
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About me
As a UI/UX Designer with several years of experience in the tech industry, I've been involved in delivering data-driven products within collaborative teams. I enjoy problem-solving and finding ways to bridge the gap between business goals and user needs. Over the years, I've had the opportunity to work on various projects across multidisciplinary teams spanning the Public Sector, Renewable Energies, E-commerce, and Health Tech.
Design approach
01 /
Strategy
As a primary element of all design projects, starting with the big picture and general direction, I work closely with managers across teams to map business goals and OKRs to find opportunities for success.
02 /
UX research
A crucial step for understanding user needs, behavior, and preferences is aligning them with business goals. A little research is better than no research, and today's tools offer a wide range of possibilities.
03 /
Design Thinking
I'm eager to use Design Thinking on my projects due to its flexibility and ease of adoption for non-designers. I can integrate multidisciplinary people into the framework and leverage collaboration.
03 /
Design Workshops
I love to collaborate and involve stakeholders in the design process by facilitating Design Workshops where design tools and people come together to create amazing solutions.
04 /
Information Architecture
Synthesizing information and scope in an organized way that creates new information, develops taxonomy, crafts navigational patterns, and paves the foundation for the experience.
05 /
User Interface
The aggregation of all phases into a user-facing and clean UI involves using modern web standards and working closely with developers to craft the experience in efficient components.
06 /
User Testing
Moderated and unmoderated testing sessions to generate reports on usability and identify critical elements for improvement before launch.
07 /
Product evaluation
After launch, I like to use behavioral mapping tools to analyze product usage and identify how users engage with the product to evaluate ways in which the product can be improved.
08 /
Flexibility
Things in the industry don't always go as planned. Over the years, I've learned that flexibility is a valuable skill for identifying the best approach in each situation. By making the most of available resources, I can ensure high-quality project outcomes.
Experience
Freelancing
Vancouver, Canada
2024-CURRENT
- Since I've been freelancing in Vancouver, BC, I've been working with a wide range of clients and initiatives
- I'm open to working full-time, part-time, or in a freelance capacity, depending on the project's schedule.
Healthtech | Clinical Trials
United States | Remote
2022-2024
- Led Design Thinking workshops with stakeholders to extract, sort, and prioritize initiatives
- Assisted Product Managers in analyzing and synthesizing workshop results to determine project priorities
- Conducted moderated UX research with users and stakeholders to understand needs, problems, and the severity of issues to address
- Conducted UX surveys to identify problems and opportunities for iterating on projects and increasing the efficiency of results
- Designed and maintained 4 platforms that served different user pools within the company's umbrella.
Ecommerce | Shopify
United States | Remote
2021-2022
- Designed impactful features within the product to enhance User Experience
- Used design thinking to iterate on critical projects with complex problems and translate them into meaningful experiences
- Worked closely with select users on a beta program to understand UX problems and translate them into solutions
- Designed information architecture to ensure new solutions were aligned with the current structure and technical constraints
- Created user mapping and hypothesis validation to ensure user needs were being addressed
- Designed low and high-fidelity prototypes to visualize the entire user experience before development
- Presented user journeys to executives and managers to frame the solutions in terms of business and user goals.
Energy | Renewable Sources
Brazil | São Paulo
2019-2021
- Led the efforts to create the first design area and spread design culture within a traditional software company
- Assisted in creating the information architecture for a large power supply company project
- Created user mapping and hypothesis investigation to determine user goals and challenges to be addressed
- Designed low and high-fidelity prototypes addressing user pain points and business goals for the renewable energies platform
- Presented design solutions to board executives and managers to make a case for their impact on user experience
- Assisted in ensuring quality of delivery by working closely with the development team.
Payroll and Human Resources | Public Sector
Brazil | São Paulo
2017-2019
- Assisted and co-directed design workshops to share and educate on design thinking
- Assisted and co-directed UX workshops to research user problems that were later converted into design projects
- Designed a UI library and guideline from the ground up for a statewide public management platform
- Designed a web platform planned to cover all state human resources needs, such as employee registration, payroll management, vacation, tickets, and other HR needs.
Work
NDA projects
Most of my biggest projects are protected under NDA, which means I cannot display them publicly. However, I do have some NDA-compliant versions that I'm happy to demonstrate. Please feel free to contact me.
Get in touch
Octane AI
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See project
EDP SMart
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See project
WEC Redesign
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See project
Hear from people who have worked with me
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Person's name
Murillo’s former VP of product
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Person's name
Murillo’s former Head of product
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Person's name
Murillo’s former Product Manager
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Person's name
Murillo’s former Product manager
I deeply appreciate Person, Person, Person, and Person for agreeing to have their names and testimonials displayed here!
Let’s talk
If you're seeking a dedicated designer with a knack for problem-solving and a friendly demeanor, let's connect! I'm always open to a chat and enjoying a cup of coffee.
+1 672 999 7371 (SMS, WhatsApp and calls)
hello@murilloperecinotto@.com